Bachelor's Degree in Business Administration with a major in Marketing & Commerce
The Bachelor's Degree in Business Science with a focus on ‘Marketing & Commerce’ provides the student with all the tools to be able to combine the powerful tools of marketing techniques with the modern needs of commerce, paying special attention to e-commerce on both small and large-scale retail. Successful completion of this degree program provides 180 ECTS.
Modules and content
The Bachelor'ss Degree course in Business Science with a focus in ”Marketing &
Commerce” starts from a comprehensive basic education in both economics and
management, going then to deepen the peculiarities of this address through the
characterizing teachings. In addition to learning the latest techniques in the field of
mass communication, the student will also be able to deal with the practical aspects of commerce, both domestic and international, with a special orientation toward ecommerce and its future developments.
Professional Outcomes
The Bachelor's Degree in ‘Business Sciences’ with a focus on ”Marketing &
Commerce” offers various employment opportunities in the world of work in a variety of fields. Below is a list of some of the possible employment outlets:
- Marketing Expert
- Electronic Commerce Expert
First Year
IUS/01 - Private Law - 10 ECTS
IUS/09 - Public law - 10 ECTS
SECS-P/07 - Business administration - 10 ECTS
SECS-P/07 - General and applied accounting - 8 ECTS
SECS-S/06 - Financial mathematics - 10 ECTS
SECS-S/01 - Statistics - 8 ECTS
Second Year
SECS-P/01 - Political economy - 10 ECTS
SECS-P/07 - Planning and control - 10 ECTS
SECS-P/10 - Fundamentals of organization - 10 ECTS
SECS-P/11 - Financial system - 6 ECTS
SECS-P/09 - Corporate finance - 10 ECTS
SECS-P/12 - Economic history - 8 ECTS
IUS/04 - Business law - 8 ECTS
Third Year
SECS-P/08 - General Marketing - 8 ECTS
M-FIL/01 - Theory of Mass Communication - 10 ECTS
SECS-P/08 - International Marketing - 6 ECTS
SECS-P/06 - E-Commerce & M-Commerce - 10 ECTS
SECS-P/08 - International Commerce - 6 ECTS
INF/01 - Computer Science - 6 ECTS
L-LIN/12 - English Language - 6 ECTS
Final Examination - 10 ECTS