Ph.D. (Philosophiae Doctor) in Luxury Marketing
The Ph.D. of UniCampus HETG in Luxury Marketing represents a condensation of highly specialized knowledge and advanced cutting-edge techniques delivered to students through a specialized multidisciplinary training course highly focused on the design, production, promotion, management and sale of a wide range of products and services of a particularly refined luxury, through didactic activities designed to edify a structure of theoretical-practical skills in business sciences, fashion, Brand Management, communication in the psychology and sociology of the target audiences such as to be able to design successful promotional campaigns aimed at introducing and enhancing on new international markets luxury products for a particularly demanding clientele, through the enjoyment of streamlined and effective training activities designed to impart knowledge, competence and mastery of all the technical aspects necessary to achieve these objectives, combined with the study of frontier methodologies learned through exchanges with other international research centers, seminars and interchanges with leading companies in the sector in order to pursue pioneering research projects in experimenting with ever new techniques to achieve international excellence.
Modules and content
Ph.D. students in this Ph.D. Course possess tenacious perseverance in research and development operations, have a mindset that is particularly open to alternative perspectives to traditional dogmas, with a propensity for experimentation and innovation, always ready to expand their cultural background and exchange of ideas with other players active in the same field of research.
UniCampus HETG's Ph.D. in Luxury Marketing has a strongly interdisciplinary, collaborative and international scope that is expressed through collaboration with other international research centers and through participation in specific symposia and workshops of international stature.
The main objective of UniCampus HETG's Ph.D. is to confer a highly specialized and excellent level of advanced technical skills that draw from an assortment of disciplines such as Marketing, Advertising Techniques, Brand Management, Fashion Management, Psychology, Sociology, Business Administration, etc.
Therefore, the Scientific Disciplinary Sectors (SSDs) on which this Course is based are.
M-FIL/04, M-PSI/05, M-PSI/07, SECS-P/06, SECS-P/07, SECS-P/08, SPS/08
UniCampus HETG's Ph.D. in Luxury Marketing, like its other similar Ph.D. Courses, stands out for its international bent that aims to involve students of different nationalities, in the firm belief that only through diversity and confrontation is it possible to achieve real innovative and skill advancements both individually and collectively.
