Bachelor's Degree in Marketing (Economics)
The Bachelor's Degree in Economics with a specialization in "Marketing" prepares the student for in-depth analysis in the field of marketing with special attention to the behavioral aspects of the target audience and preparing them for scenarios of both national and international scope. Successful completion of this degree program requires the achievement of 180 ECTS.
Modules and content
Upon completion of the Bachelor's Degree in Economics with a
specialization in "Marketing," the student will have assimilated the knowledge and developed personal skills such that he/she will be able to plan, develop, implement and rectify marketing plans with well-defined aims and specifics and to take care of their execution until the completion of the set objectives.
Occupational Outlets.
The Bachelor's Degree (Bachelor's Degree) in Economics with a focus on Marketing offers several employment opportunities in the world of work. Below are some examples of the possible employment outlets:
- Marketing consultant
- International marketing consultant
- Expert in economic-behavioral analysis
First Year.
IUS/01 - Private law - 10 ECTS
IUS/09 - Public law - 10 ECTS
SECS-P/07 - Business administration - 10 ECTS
SECS-P/07 - General and applied accounting - 10 ECTS
MAT/05 - General Mathematics - 8 ECTS
SECS-P/01 - Political Economy - 10 ECTS
Second Year
SECS-S/06 - Financial Mathematics - 8 ECTS
IUS/14 - Community Law - 10 ECTS
SECS-P/10 - Fundamentals of Organization - 10 ECTS
SECS-S/01 - Statistics - 6 ECTS
SECS-P/09 - Corporate finance - 10 ECTS
SECS-P/12 - Economic history - 8 ECTS
IUS/04 - Business law - 10 ECTS
Third Year
SECS-P/08 - General Marketing 8 ECTS
SECS-P/08 - International Marketing (basic course) 8 ECTS
SECS-P/10 - Event Marketing and Advertising 8 ECTS
SECS-P/10 - Tourism and Hospitality Marketing - 8 ECTS
SECS-P/01 - Behavioral Economics - 6 ECTS
INF/01 - Computer Science for Economics - 6 ECTS
L-LIN/12 - English Language - 6 ECTS
Final Examination - 10 ECTS
