Level I Master in Marketing & Social Media
The Level I Master in Marketing & Social Media is designed to provide a basic skill set in the field of marketing applied to social media, approaching the subject mainly from a perspective of the so-called "big data" generated by social and containing millions of information that can be used in planning targeted business campaigns.
Modules and content
Upon completion of the Level I Master Course in Marketing & Social Media the
student will have developed basic skills in the basic techniques of collecting and analyzing data ("big data") generated by social media and their use through marketing methodologies having also developed a solid foundation of socio-psychological understanding of the social phenomenon accompanied by an ethical framework in which it is framed.
Occupational Outlets
The Level I Master's Course in Marketing & Social Media offers several possibilities for
employment in the world of work in a variety of sectors. Below is a list of some of the possible employment outlets:
- Digital Marketing Manager
- Social Media Manager
- Marketing Data Specialist
Admission requirements, testing and final exams
Applicants with a High School Diploma and a Bachelor's Degree or a Master's Degree, Master's Degree, or Old Degree are eligible to apply. In the absence of the required qualifications, admission on dossier is possible, based on an evaluation of the qualifications obtained and the experience acquired, as well as the skills developed within the framework of professional activity.
Lectures will be delivered at the discretion of the Lecturer through term papers, commentaries,
specialized textbooks, handouts or lectures via live streaming platform. Evaluation is expressed in thirtieths.
The final examination consists of a Thesis of at least 30 pages on one of the topics covered
during the Level I Master's program.
Exams
M-FIL/05 - - Media Semiotics - 8 ECTS
SPS/08 - Sociology of Communication - 6 ECTS
M-PSI/05 - Psychology of Communication - 6 ECTS
SPS/08 - Ethics and Sociology of New Media - 8 ECTS
SECS-P/08 - Marketing - 10 ECTS
ING-INF/05 - Predictive Models in Data Analysis - 8 ECTS
ING-INF/05 - Big Data Analytics - 10 ECTS
Final Thesis - 4 ECTS
Duration and structure of the master's degree
Duration: Annual - 1500 hours
Enrollment: Always open throughout the year
Credits: 60 ECTS
Mode: Online
Price
CHF/EUR 1,500.00
