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Bachelor's Degree in Business Administration with a major in Marketing & Commerce

Bachelor's Degree in Business Administration with a major in Marketing & Commerce

Faculty of Computer Engineering
Faculty of Sociological Sciences
Faculty of Political Science, Economics and Social Sciences
Faculty of Legal Sciences
Faculty of Journalism and Communication
Faculty of Philosophy and Humanities
Faculty of Economics
Faculty of Religious Studies
Faculty of Pedagogical Sciences
Faculty of Communication Sciences
Film and Entertainment Science and Technology: Your Stage for Innovation
Faculty of Cultural Heritage
Faculty of Computer Science & Technology
Faculty of Psychological Sciences
Faculty of International Relations
Faculty of Criminological and Security Sciences
Faculty of engineering management
Faculty of Anthropological Sciences
Faculty of Holistic Science
Faculty of Fashion and Luxury Disciplines
Faculty of Business Administration
Faculty of Sports Science
Faculty of Strategic Defense and Security Sciences
Faculty of Computer Engineering
Faculty of Sociological Sciences
Faculty of Political Science, Economics and Social Sciences
Faculty of Legal Sciences
Faculty of Journalism and Communication
Faculty of Philosophy and Humanities
Faculty of Economics
Faculty of Religious Studies
Faculty of Pedagogical Sciences
Faculty of Communication Sciences
Film and Entertainment Science and Technology: Your Stage for Innovation
Faculty of Cultural Heritage
Faculty of Computer Science & Technology
Faculty of Psychological Sciences
Faculty of International Relations
Faculty of Criminological and Security Sciences
Faculty of engineering management
Faculty of Anthropological Sciences
Faculty of Holistic Science
Faculty of Fashion and Luxury Disciplines
Faculty of Business Administration
Faculty of Sports Science
Faculty of Strategic Defense and Security Sciences

Bachelor's Degree in Business Administration with a major in Marketing & Commerce

The Bachelor's Degree in Business Science with a focus on ‘Marketing & Commerce’ provides the student with all the tools to be able to combine the powerful tools of marketing techniques with the modern needs of commerce, paying special attention to e-commerce on both small and large-scale retail. Successful completion of this degree program provides 180 ECTS.

Modules and content

The Bachelor'ss Degree course in Business Science with a focus in ”Marketing &

Commerce” starts from a comprehensive basic education in both economics and

management, going then to deepen the peculiarities of this address through the

characterizing teachings. In addition to learning the latest techniques in the field of

mass communication, the student will also be able to deal with the practical aspects of commerce, both domestic and international, with a special orientation toward ecommerce and its future developments.


Professional Outcomes

The Bachelor's Degree in ‘Business Sciences’ with a focus on ”Marketing &

Commerce” offers various employment opportunities in the world of work in a variety of fields. Below is a list of some of the possible employment outlets:

- Marketing Expert

- Electronic Commerce Expert


First Year

IUS/01 - Private Law - 10 ECTS

IUS/09 - Public law - 10 ECTS

SECS-P/07 - Business administration - 10 ECTS

SECS-P/07 - General and applied accounting - 8 ECTS

SECS-S/06 - Financial mathematics - 10 ECTS

SECS-S/01 - Statistics - 8 ECTS


Second Year

SECS-P/01 - Political economy - 10 ECTS

SECS-P/07 - Planning and control - 10 ECTS

SECS-P/10 - Fundamentals of organization - 10 ECTS

SECS-P/11 - Financial system - 6 ECTS

SECS-P/09 - Corporate finance - 10 ECTS

SECS-P/12 - Economic history - 8 ECTS

IUS/04 - Business law - 8 ECTS


Third Year

SECS-P/08 - General Marketing - 8 ECTS

M-FIL/01 - Theory of Mass Communication - 10 ECTS

SECS-P/08 - International Marketing - 6 ECTS

SECS-P/06 - E-Commerce & M-Commerce - 10 ECTS

SECS-P/08 - International Commerce - 6 ECTS

INF/01 - Computer Science - 6 ECTS

L-LIN/12 - English Language - 6 ECTS

Final Examination - 10 ECTS

Faculty of Computer Engineering
Faculty of Sociological Sciences
Faculty of Political Science, Economics and Social Sciences
Faculty of Legal Sciences
Faculty of Journalism and Communication
Faculty of Philosophy and Humanities
Faculty of Economics
Faculty of Religious Studies
Faculty of Pedagogical Sciences
Faculty of Communication Sciences
Film and Entertainment Science and Technology: Your Stage for Innovation
Faculty of Cultural Heritage
Faculty of Computer Science & Technology
Faculty of Psychological Sciences
Faculty of International Relations
Faculty of Criminological and Security Sciences
Faculty of engineering management
Faculty of Anthropological Sciences
Faculty of Holistic Science
Faculty of Fashion and Luxury Disciplines
Faculty of Business Administration
Faculty of Sports Science
Faculty of Strategic Defense and Security Sciences
Faculty of Computer Engineering
Faculty of Sociological Sciences
Faculty of Political Science, Economics and Social Sciences
Faculty of Legal Sciences
Faculty of Journalism and Communication
Faculty of Philosophy and Humanities
Faculty of Economics
Faculty of Religious Studies
Faculty of Pedagogical Sciences
Faculty of Communication Sciences
Film and Entertainment Science and Technology: Your Stage for Innovation
Faculty of Cultural Heritage
Faculty of Computer Science & Technology
Faculty of Psychological Sciences
Faculty of International Relations
Faculty of Criminological and Security Sciences
Faculty of engineering management
Faculty of Anthropological Sciences
Faculty of Holistic Science
Faculty of Fashion and Luxury Disciplines
Faculty of Business Administration
Faculty of Sports Science
Faculty of Strategic Defense and Security Sciences

AT THE HEART OF HETG'S VISION, ACADEMIC ASSESSMENT OF EXPERIENCE (VAE) EMERGES AS A KEY PILLAR.

Recognizing that learning and growth can take place outside the traditional university classroom, VAE celebrates and values candidates' work and professional experiences.

Faculty of Computer Engineering
Faculty of Sociological Sciences
Faculty of Political Science, Economics and Social Sciences
Faculty of Legal Sciences
Faculty of Journalism and Communication
Faculty of Philosophy and Humanities
Faculty of Economics
Faculty of Religious Studies
Faculty of Pedagogical Sciences
Faculty of Communication Sciences
Film and Entertainment Science and Technology: Your Stage for Innovation
Faculty of Cultural Heritage
Faculty of Computer Science & Technology
Faculty of Psychological Sciences
Faculty of International Relations
Faculty of Criminological and Security Sciences
Faculty of engineering management
Faculty of Anthropological Sciences
Faculty of Holistic Science
Faculty of Fashion and Luxury Disciplines
Faculty of Business Administration
Faculty of Sports Science
Faculty of Strategic Defense and Security Sciences
Faculty of Computer Engineering
Faculty of Sociological Sciences
Faculty of Political Science, Economics and Social Sciences
Faculty of Legal Sciences
Faculty of Journalism and Communication
Faculty of Philosophy and Humanities
Faculty of Economics
Faculty of Religious Studies
Faculty of Pedagogical Sciences
Faculty of Communication Sciences
Film and Entertainment Science and Technology: Your Stage for Innovation
Faculty of Cultural Heritage
Faculty of Computer Science & Technology
Faculty of Psychological Sciences
Faculty of International Relations
Faculty of Criminological and Security Sciences
Faculty of engineering management
Faculty of Anthropological Sciences
Faculty of Holistic Science
Faculty of Fashion and Luxury Disciplines
Faculty of Business Administration
Faculty of Sports Science
Faculty of Strategic Defense and Security Sciences

ARCHITECTS OF THE EDUCATIONAL FUTURE

BEHIND EVERY GREAT INSTITUTION ARE VISIONARY MINDS, AND HETG IS NO EXCEPTION. OUR MANAGEMENT TEAM IS COMPOSED OF DEDICATED INDIVIDUALS WHO HAVE DEVOTED THEIR LIVES TO EDUCATION AND INNOVATION.

LED BY THE RECTOR, PROF. ANTONINO GALLONI, THESE LEADERS HAVE COMBINED THEIR DIVERSE EXPERIENCES AND EXPERTISE TO CREATE A TELEMATICS UNICAMPUS THAT MEETS THE NEEDS OF THE PRESENT AND ANTICIPATES THE CHALLENGES OF THE FUTURE.

EVERY DECISION, EVERY INITIATIVE, EVERY COURSE OFFERED REFLECTS THEIR DEDICATION TO PROVIDING QUALITY, ACCESSIBLE AND RELEVANT EDUCATION. BUT MOST OF ALL, OUR MANAGEMENT FIRMLY BELIEVES IN THE POTENTIAL OF EVERY STUDENT. THEY SEE HETG NOT ONLY AS A PLACE OF LEARNING, BUT AS A PLATFORM WHERE STUDENTS CAN DISCOVER THEMSELVES, THEIR PASSIONS, AND THEIR PLACE IN THE WORLD.

Faculty of Computer Engineering
Faculty of Sociological Sciences
Faculty of Political Science, Economics and Social Sciences
Faculty of Legal Sciences
Faculty of Journalism and Communication
Faculty of Philosophy and Humanities
Faculty of Economics
Faculty of Religious Studies
Faculty of Pedagogical Sciences
Faculty of Communication Sciences
Film and Entertainment Science and Technology: Your Stage for Innovation
Faculty of Cultural Heritage
Faculty of Computer Science & Technology
Faculty of Psychological Sciences
Faculty of International Relations
Faculty of Criminological and Security Sciences
Faculty of engineering management
Faculty of Anthropological Sciences
Faculty of Holistic Science
Faculty of Fashion and Luxury Disciplines
Faculty of Business Administration
Faculty of Sports Science
Faculty of Strategic Defense and Security Sciences
Faculty of Computer Engineering
Faculty of Sociological Sciences
Faculty of Political Science, Economics and Social Sciences
Faculty of Legal Sciences
Faculty of Journalism and Communication
Faculty of Philosophy and Humanities
Faculty of Economics
Faculty of Religious Studies
Faculty of Pedagogical Sciences
Faculty of Communication Sciences
Film and Entertainment Science and Technology: Your Stage for Innovation
Faculty of Cultural Heritage
Faculty of Computer Science & Technology
Faculty of Psychological Sciences
Faculty of International Relations
Faculty of Criminological and Security Sciences
Faculty of engineering management
Faculty of Anthropological Sciences
Faculty of Holistic Science
Faculty of Fashion and Luxury Disciplines
Faculty of Business Administration
Faculty of Sports Science
Faculty of Strategic Defense and Security Sciences

Open the Door to Your Future: Admissions Now Open!

At the heart of HETG's mission is the desire to make higher education accessible and meaningful for everyone, regardless of the life path taken. If you feel that time and circumstances have kept you from achieving your academic dream, we are here to help. By filling out our form, you will have the opportunity to connect with a personal enrollment counselor ready to assist you every step of the way. And thanks to our Academic Assessment of Experience (VAE), your valuable work experience can be converted into educational credits, bringing you even closer to your goal. Don't wait, your academic future awaits.

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