Bachelor's Degree in Communication Science majoring in Business Communication & Marketing
The Bachelor's Degree in Communication Sciences with an address in "Corporate Communication & Marketing" is aimed at establishing a technical and cultural background that enables the student to design, implement, modify and analyze the effects of brand-appropriate corporate communication with a focus on communication in marketing. Successful completion of this degree program requires the attainment of 180 ECTS.
Modules and content
The Bachelor's Degree with a focus on "Corporate Communication & Marketing" provides the student with communication tools appropriate for corporate promotion and based on the rigorous scientific criteria of sociological sciences, and also prepares him/her for marketing operations in general and business communication campaigns in particular.
Professional Outcomes.
The Bachelor's Degree (Bachelor's Degree) in Communication Sciences with a focus on "Corporate Communication & Marketing" offers various possibilities for employment in the world of work in a variety of fields. Below is a list of some of the possible employment outlets:
▪ Public Relations Specialist
▪ Expert in market research.
▪ Corporate communications consultant
▪ Social media manager
First Year.
SPS/07 - Elements of Sociology - 10 ECTS
M-PSI/05 - Psychology of Communication - 10 ECTS
M-STO/04 - Contemporary History - 10 ECTS
SPS/08 - Sociology of Communication - 10 ECTS
L-LIN/01 - Compositional Methods for Communication - 8 ECTS
L-LIN/12 - English Language - 6 ECTS
Second Year
SPS/08 - Methodology of Social Research - 10 ECTS
INF/01 - Computer Science - 6 ECTS
SPS/08 - Ethics and Sociology of New Media - 10 ECTS
IUS/14 - European Communication Law - 8 ECTS
SECS-P/01 - Political Economy - 8 ECTS
SPS/07 - Social Policy - 8 ECTS
SPS/13 - History and Culture of Africa - 10 ECTS
L-OR/10 - History and Culture of Islamic Countries - 10 ECTS
Third Year
SECS-P/08 - Marketing - 8 ECTS
IUS/09 - Information Law - 8 ECTS
M-FIL/05 - Media Semiotics - 8 ECTS
SECS-S/01 - Financial Statistics - 8 ECTS
M-PSI/01 M-PSI/05 - General and Social Psychology - 8 ECTS
SECS-P/12 - Economic History - 6 ECTS
Final Examination - 10 ECTS