Master of Science in Luxury & Brand Management
The Master's Degree Course in Luxury & Brand Management focuses its attention on the managerial aspects of the world of luxury items, following the evolution of individual products from the conception stage to their placement on the market and the management of the relevant brand, training the student in both product management and business management of their specific sector. Successful completion of this degree program requires the attainment of 120 ECTS.
Modules and content
Upon completion of the Master's Degree in Luxury & Brand Management, the student will have acquired professional skills in the field of business management applied to the luxury goods industry, marketing and brand management, overseeing the entire product life cycle and adapting business and promotional strategies to changing market conditions.
Professional Outcomes.
The Master of Science in Luxury & Brand Management degree program offers several employment opportunities in the world of work in a variety of fields. Below is a list of some of the possible employment outlets:
- Brand Manager
- Luxury Marketing Manager
- Merchandising Manager
First Year.
SECS-P/08 - Principles of Management
SECS-P/08 - Luxury Management
SECS-P/08 - Marketing
M-PSI/01 - Psychology of Art
M-PSI/05 - Psychology of Communication
SECS/P/08 - International Marketing
IUS/04 - Business Law
Second Year
SECS-P/08 - Project Management
SECS-P/01/01 - Behavioral Economics
M-FIL/04 - Modern Aesthetics
SECS-P/08 - Corporate Strategy
SECS-P/08 - Brand Management
SECS-P/10 - Marketing and Advertising of Events
Final Examination
