Bachelor's Degree in Marketing & Market Research
The Bachelor's Degree in "Marketing & Market Research" provides a solid foundation in business management by then directing the student on a path that brings together the principles of Marketing and the tools of mathematics to give rise to a wealth of theoretical-practical knowledge capable of directing the student's decision-making process towards those application models that can best meet the objectives of the project on which he or she is working. Successful completion of this degree program requires the attainment of 180 ECTS.
Modules and content
Upon completion of the Bachelor's Degree in "Marketing & Market Research," the student will receive a basic theoretical-practical background sufficient to conduct an analysis of target markets and to set up an effective marketing strategy based on the fundamental tools of applied mathematics that are currently used in market research.
Occupational Outlets.
The Bachelor's Degree in "Marketing & Market Research" offers.
several employment opportunities in the world of work in a variety of fields. Below is a list of some of the possible employment outlets:
- Marketing Expert
- Market Research Analyst
- Social Media Marketing Manager
First Year.
IUS/01 - Private Law - 10 ECTS
IUS/09 - Public law - 10 ECTS
SECS-P/07 - Business Administration - 10 ECTS
SECS-P/07 - General and applied accounting - 8 ECTS
SECS-S/06 - Financial mathematics - 10 ECTS
SECS-S/01 - Statistics - 8 ECTS
Second Year
SECS-P/01 - Political economy - 10 ECTS
SECS-P/07 - Planning and control - 10 ECTS
SECS-P/10 - Fundamentals of organization - 10 ECTS
SECS-P/11 - Financial system - 6 ECTS
SECS-P/09 - Corporate finance - 10 ECTS
SECS-P/12 - Economic history - 8 ECTS
IUS/04 - Business law - 8 ECTS
Third Year
SECS-P/08 - General Marketing - 10 ECTS
SECS-P/08 - International Marketing (basic course) - 10 ECTS
SECS-P/10 - Tourism and Hospitality Marketing - 6 ECTS
SECS-P/10 - Marketing and Advertising of Events - 6 ECTS
INF/01 - Computer Science for Economics - 6 ECTS
L-LIN/12 - English Language - 6 ECTS
SPS/08 - Sociology of Communication - 8 ECTS
Final Examination - 10 ECTS
