Master's Degree in Marketing & Market Research
The Master's Degree course (Master's Degree) in "Marketing & Market Research" brings together the principles of Marketing and the tools of mathematics to give rise to a wealth of theoretical-practical knowledge capable of directing the student's decision-making process towards those application models that can best meet the objectives of the project on which he or she is working. Successful completion of this degree program requires the attainment of 120 ECTS.
Modules and content
Upon completion of the Master's Degree in "Marketing & Market Research," the student will receive a comprehensive preparation in all those branches of applied mathematics that are currently used in market research, market analysis and for predictive models of market trends, as well as having learned all the principles and theoretical models of marketing and applied psychology.
Occupational Outlets.
The Master's Degree in Economics with a focus on Marketing & Market Research offers several employment opportunities in the world of work. Below is a sample of some of the possible employment outlets:
- Advanced Marketing Expert
- Market Research Manager
- Social Media Marketing Manager
First Year.
SECS-P/08 - Marketing - 12 ECTS
ING-INF/05 - Big Data Analytics - 12 ECTS
MAT/05 - Operations Research - 8 ECTS
SECS-S/01 - Stochastic Processes - 8 ECTS
SECS-S/01 - Multivariate Analysis - 8 ECTS
INF/01 - Computer Science for Economics - 6 ECTS
L-LIN/12 - English Language - 6 ECTS
Second Year
SECS-P/08 - International Marketing - 8 ECTS
SECS-P/08 - International Commerce - 6 ECTS
SECS-P/09 - International Corporate Finance - 6 ECTS
SECS-P/09 - Mathematical Models for Financial Analysis - 6 ECTS
ING-INF/05 - Predictive Models in Data Analysis - 8 ECTS
SECS-P/11 - Financial Risk Management - 6 ECTS
SECS-P/01 - Behavioral Economics - 8 ECTS
Final Examination - 12 ECTS
