Level II Master in Strategic Marketing
The Level II Master in "Strategic Marketing" is especially aimed at marketers who want to expand their professional skills in the international arena and by studying innovative theories, models and techniques that will enable them to develop marketing strategies corresponding to particular business needs. The program of the Course is based on solid strategic managerial foundations of an innovative type and high-level specialized subjects in the fields of marketing, advertising and economics that will train specialists with advanced skills capable of in-depth analysis of consumer behavior and the development and implementation of high-profile marketing strategies for the achievement of the company's goal.
Modules and content
Target audience for the Level II Master program.
Marketing Managers, Advertising Specialists, Commercial Managers, Sales Managers, Influencers, professionals who intend to specialize in Strategic Marketing.
Admission requirements, examinations and final exam.
Applicants possessing a High School Diploma and a Bachelor's Degree or a Master's Degree, Master's Degree, or Old Degree may enroll. In the absence of the required qualifications, admission on dossier is possible, based on an evaluation of the qualifications obtained and the experience acquired, as well as the skills developed within the framework of professional activity.
Lectures will be delivered at the discretion of the Lecturer through term papers, commentaries, specialized manuals, handouts or lectures via live streaming platform. Evaluation is expressed in thirtieths.
The final examination consists of a Thesis of at least 30 pages on one of the topics covered during the Level II Master's Course.
Exams
SECS-P/08 - Project Management - ECTS 9
SECS-P/08 - Innovation Management - ECTS 6
SECS-P/07 - International Financial Accounting and Reporting - ECTS 8
SECS-P/08 - Strategic Management and Leadership - ECTS 7
M-PSI/06 - Psychology of Marketing and Advertising - ECTS 8
SECS-P/08 - Digital Marketing - ECTS 7
SECS-P/08 - International Marketing - ECTS 5
SECS-P/01 - Advanced Behavioral Economics - ECTS 6
Final Thesis - ECTS 4
Duration and Structure of Master's Degree Level II
Duration: Annual - 1500 hours
Enrollment: Always open throughout the year
Credits: 60 ECTS
Mode: Online
Cost
CHF/EUR 2,000.00
